Here at Karma Content, we produce awesome content that search engines love, and we do that by quite simply writing the best content we possibly can. Our customers love it, their customers love it and Google loves it too. Here’s how you can do it too…
Write for people, not search engines
It sounds a bit zen like doesn’t it? ‘To be successful in the search engines, you must forget about the search engines…’ But that’s exactly what you have to do. Google’s aim is to present its users with the very best search results for their query. That means it likes useful and authoritative content. Write content that your users will love and Google will love it too. Forget keyword counts and other such nonsense and write the best article you can that is original, authoritative and engaging. You WILL reap the benefits.
Do your research!
Your article or blog can be as lively and as engaging as possible, but if it’s full of errors and factual inaccuracies it won’t paint your website or business in the very best light. Don’t try to cut corners and always do your research. You won’t regret it.
Break it up!
Big long paragraphs of text are awful to read aren’t they? Split your text into shorter paragraphs with appropriate headers and your readers will find it easier to read. You’ll find readers are repelled by large chunks of text, and by splitting the text up, you’ll help engage them and compel them to read further.
Forget all about a word count
There are lots of articles out there about SEO word counts. 300, 500, 1000, all of these sorts of figures are just guesswork. The fact is, underpinning everything in this article is writing the best article you can. That means if you need 200 words to get your message across, then write 200 words, and if it takes 1000 words, write 1000. Trying to write to a word count often results in badly written, rambling articles where the message gets lost in a mass of pointless text.
Quotes and references can be fantastic
Google doesn’t like copied content. Fact. But that doesn’t mean you can’t use relevant quotes and references. What Google doesn’t like is ripping off another site’s content and passing it off as your own. Using relevant quotes and references where applicable can give your article authority and external links to authoritative sites, both of which Google loves.
Don’t forget to proofread!
You should proofread everything you write. Don’t just read through it in your head though. Printing it out and reading it out loud can highlight a lot of errors and if you can, have a colleague read through it too. Poor spelling and grammar isn’t going to paint your company in the greatest light.
If you could sum up the message of this article and the key to awesome content, then these would be the two words I would use. Write naturally, and it’s not just your customers that will love it, but the search engines will too.
Prefer to let a professional do the work? Check out our content writing service.